97% of searches are unbranded and 80% of users have discovered a new product or brand while browsing. According to Pinterest data, 85% of people have bought products that they discovered and pinned on the platform.Īnd Pinterest users are open to trying new things. And it’s much easier to capture the attention of users that are already looking. On Pinterest, rather than trying to find out what their fav celebs are up to, users are researching and actively seeking out inspiration for projects and/or future purchases, so it’s a great place to advertise your products. Not only is it confusing for your followers, but it sends mixed messages to the Pinterest algorithm.Why is Pinterest an important marketing tool? People who hit follow because they liked the contouring tutorials you saved are most likely not going to be interested in what you have to say about building a biz website with Squarespace. So far you’ve pinned makeup tutorials, hairstyles, and nail art, but after converting to a business account you suddenly start pinning Squarespace tips and brand boards.
Let’s say the business you’re creating the account for is a web design studio. If your followers engage with your content, it signals to Pinterest that it’s good stuff and should be shown to more people. The amount of followers in your niche is important because as a business on Pinterest, you want followers who are interested in your content and engage with it. You should consider converting to a business profile and setting all personal content to secret. If you ticked the first three points, you’ve already invested a considerable amount of time and work into your business niche account. Since business accounts are intended for commercial use, they come with several extra benefits that, for the purpose of keeping this post short, are explained in 5 Reasons Why You Need A Pinterest Business Account (vs Personal).
To grow your business account, you need to commit to creating Pinterest content about topics that are relevant to what you do for your clients. Your business account has a clear, intended purpose and that is to attract your target audience with content that is relevant to what you do and what your audience needs help with.
There is a distinct difference between a personal and business account: a personal account is about you and a business account is about them (your ideal audience). If your goal is to do all those things, it is required by the Pinterest Terms of Service to use a Pinterest business account. If your goal is to increase brand awareness, drive traffic to your website, grow your email list, or attract people to your services, a Pinterest business account is the way to go. Pinterest business account, however, is designed for marketing and helping businesses make money.
0 kommentar(er)
